非事務性郵件與事務性郵件占比分布
事務性郵件與非事務性郵件發送成功率對比
事務性郵件與非事務性郵件打開率與點擊率對比
| 2017行業 | 成功率 | 打開率 | 點擊率 | 硬退率 | 軟退率 |
|---|---|---|---|---|---|
| 電商 | 98.61% | 12.76% | 4.72% | 0.59% | 1.39% |
| 制造業 | 98.42% | 13.28% | 3.64% | 0.48% | 1.58% |
| 零售百貨 | 99.33% | 15.37% | 4.42% | 0.05% | 0.67% |
| 金融保險 | 98.52% | 14.67% | 4.33% | 0.19% | 1.48% |
| 教育培訓 | 98.63% | 8.07% | 2.18% | 0.93% | 1.37% |
| 人力資源 | 98.47% | 8.22% | 2.47% | 1.78% | 1.53% |
| IT互聯網 | 98.53% | 10.95% | 1.51% | 1.97% | 1.47% |
| 旅游酒店 | 98.56% | 11.73% | 3.36% | 0.94% | 1.44% |
| 廣告傳媒 | 98.37% | 9.70% | 2.56% | 1.97% | 1.63% |
| 展會展覽 | 98.41% | 9.94% | 3.57% | 1.88% | 1.59% |
| 生物醫藥 | 98.69% | 8.69% | 1.47% | 0.25% | 1.31% |
| 辦公家具 | 98.45% | 10.01% | 2.31% | 0.75% | 1.55% |
| 房地產 | 98.22% | 4.78% | 1.70% | 1.47% | 1.58% |
| 其他 | 98.48% | 11.60% | 1.80% | 0.32% | 1.52% |
2016-2017各行業郵件發送成功率對比圖
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